You’re Not Just Leading Change—You’re Telling a Story
Ever feel like strategic operational change at a higher education institution is a bit like trying to navigate a new neighborhood without a map? It's easy to get lost. At Legato Strategic, we believe that the key to any successful transformation, whether it's a new system or a new way of working, is how you tell the story.
This work is complex, so it's important to make the process feel simple, comfortable, and human.
We’ve found that applying a few simple communication principles can make the difference between a project that stalls and one that thrives.
Here are five ways to level up your communication and make your strategic operational change a story everyone wants to be a part of.
1. Start with the “Why” and End with the “So What?”
Lead with clarity and land with emotion. When introducing a new strategy, start with the facts but end with the human impact. A solid setup earns a powerful payoff. This approach helps campus leaders, faculty, and staff connect with the change on a personal level.
2. Speak to the People, Not the Process
Use real, approachable language and avoid stiff corporate speak. Break down complex ideas into bite-size pieces using common language. Your typical audience is smart and busy, and they appreciate clear, helpful explanations without fluff. Make new initiatives (especially if tech-related) feel less intimidating and more human. For example, a new student information system isn't just a new tool—it's like a new house for your department.
3. Be a Partner, Not a Director
The most successful changes happen when you speak with people, not at them. Emphasize partnership and service, not a top-down approach. Treat your colleagues and teams like partners and friends, not transactions. You’re not just telling them what to do; you’re building the future of the institution with them.
4. Turn Jargon into a Story
Use metaphors and storytelling to help people understand. Avoid jargon unless it's absolutely necessary. For example, a strategic initiative can be a lot like cooking a new recipe—it takes time, teamwork, and the right ingredients to get it right. The goal is to demystify complexity and make the complex feel human.
5. Be Confident, Not Cocky
Be confident in your field of expertise, but not cocky. Your language should be optimistic and helpful, never robotic or detached. It should always feel like a conversation with colleagues. When in doubt, always choose "human over technical" and "helpful over formal".
Turn Change Management into Story Telling
At Legato we are optimistic that any new initiative can be communicated enthusiastically and effectively to campus stakeholders. For feedback on your messaging or communication strategy, reach out for a free discovery call. We happily assist schools and point them in the right direction, no strings attached.
Story telling shifts mindsets and inspires change.
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